SOCIAL POSTS & COPY
VIDEOS

CREDIT:
social media manager / content creator

THE ASK:
Brought on last minute for the end of the 2024 season, generate content for hype and excitement for this Pittsburgh-premiere performance of Vince Melocchi’s Andy Warhol’s Tomato to sell tickets and increase the following for this re-imagined theatre company with brand new social accounts. Beyond that, continue to execute full fledged marketing plans for the 2025 season including Amy Ng's adaptation of Miss Julie.

THE HOW:
After contacting the artistic director Elizabeth Huffman, I was given responsibility over PICT’s new social accounts following a rebranding to “Pittsburgh International Classic Theatre”. Initially, I began crafting some of the first posts for the new Instagram and Facebook accounts using pre-existing branding assets such as actor headshots, actor bios, brand logos and fonts, etc. Eventually, I filmed a promotional video at a rehearsal and conducted interviews with the director and actors, editing within 3 days to release the promo online the week of the preview performance at the Warhol Museum in Pittsburgh. Social posts about the actors went out, a photography session was conducted throughout the tech rehearsal at the Warhol the night before the preview, and a post of those production photos all resulted in a SOLD OUT preview performance at the Warhol Museum. This all was done within 7 days, and city-wide reviews for the performance run were further promoted on social media.

For the 2025 season, I crafted a 3-4 month content calendar/schedule for email blasts, press releases, social media posts, video releases, and more. Delegating this work between myself, the Artistic Director, and the Business Development & Programming Manager, all tasks were readily assigned with relevant deadlines to hit prior to the show's opening. This is still an ongoing process for Spring 2025, with more content being posted daily.

THE RESULT:
Andy Warhol's Tomato in Fall 2024 resulted in 3 sold out performances,  increased online reach by 81.6%, increased online interactions by 139%, and increased followers by 15.5% in less than one month. The 6 videos created to promote the show garnered +1500 views across YouTube, Facebook, Instagram, and the company's website. The amount of new activity brought in new faces to the PICT audiences and renewed interest in the theatre company's future.

The marketing for Miss Julie is an ongoing process, and results will be listed here once they are available in the coming months!